In our last house, we had a small problem. Mice!
If you think about it, your business is like my garage. Specifically your website. It has food for thought and attracts creatures who sneak in and out. You may be able to see them scurry, but it’s hard to trap them (and you certainly don’t want to kill them off). You want to be able to capture them (or at least capture their data).
The ultimate goal is to get people to exchange their contact info for quality content like an ebook, training videos, and such. You will only get a small number of website visitors who are willing to do that. It may take two, three, or more visits to your website before they are willing to engage in that way. It makes sense to try and track use with cookies, so when they scurry into your form or email, you have the opportunity to trace their path (understand how they got there in the first place).
Unlike the mice in our garage, you don’t want to get rid of them, you want to create conversations that keep them coming back. But you still have to feed them and track their path, or journey to your cheese while keeping your content safe and inviting!
P.S. With those mice, I used peanut butter which lasted longer and was stickier 

“Maybe stories are just data with a soul.”
– Brene Brown

In this episode, we will explore… How to attract and capture your website’s users’ attention… and data!.



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