Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it’s easier to digest in smaller chunks of three.
We all tend to store information in our brains less like a computer, and more like a sequence of things.
There have been many famous threes in our lives. Think of the Three Musketeers, Three Little Pigs, Three Act Plays, Cheaper, Better, Faster (pick two), Three Strikes, and the Trinity (Father, Son, & Holy Ghost.)
Three is a prime number, but more importantly, it’s easy for our minds to process, and remember. We often can remember three points, three steps, or three easy pieces. Even our existence as humans is built around threes…

Time: Past, Present, and Future
Consciousness: Mind, Body, Soul,’
Work: “Blood, Sweat, and Tears,
Play: “Sex, and Drugs, and Rock n’ Roll.”  ( I know this is the fourth… buy hey… “I’m A Musician!”)

It’s all about having deeper, relationship KNOW-LIKE-TRUST conversations with your current or past customers and prospects… “HEY? That’s another three!”
“Never use four words when three will do.”
 – Ruth Bader Ginsburg
In this episode, I will share how marketing and sales are easier to master when you use the power of three. In 3 segments of three minutes, I will teach you three core concepts.



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