I don’t know if you have access to Apple TV+, but if you have not watched the movie “Coda”, I can highly recommend it.
Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is channeling speaking to her deaf family and visa-versa.
When it comes to marketing, channels are often thought of as platforms. Platforms are like all of those streaming services. They are channels that people watch. Most are free, but a few people pay for it monthly. Just like we watch TV and movies on Apple TV+, Netflix, Hulu, Disney+, and Amazon Prime, people are watching their email, Facebook, Twitter, LinkedIn, Medium, Google, and more for content to educate and inform them.
“That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
– Steve Jobs
In this episode, I will discuss how segmenting your content and creating industry-specific channels can figuratively NOT fall on deaf ears.



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