How do you people feel about your CRM? Is it a Bankers’ Box in the basement, or is it a loved and actively used tool?
CRMs are often thought of as managing data, but in the middle of Customer & Management is RELATIONSHIP! You have humans in your sales team who are building and maintaining relationships with other humans (prospects, customers, and past customers).
Relationships take time, commitment, and data. if you capture little things along the way like someone’s birthday (wish them a happy birthday), favorite things (food, sports, music, hobbies), or simply what they reveal during small talk, you have data that can be retrieved and used to nurture a prospect into profit.
It all begins with how you set up, train, and nurture your people and data capture systems to maximize relationships.
“Let us be grateful to the people who make us happy;
they are the charming gardeners who make our souls blossom.”
– Marcel Proust
In this episode, I will discuss how to engage your sales team to capture better data into your CRM and how that can better business relationships!



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