Why the Role of the CMO is Evolving to Chief Experience Officer

28/10/2019 27 min Episodio 33
Why the Role of the CMO is Evolving to Chief Experience Officer

Listen "Why the Role of the CMO is Evolving to Chief Experience Officer"

Episode Synopsis

This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer.
During our conversation, Dawn touches on the following:

Understanding what customer experience entails
How CX impacts both the organization and the role of the CMO
How CMOs and sales and marketing departments should respond to changes in CX
Examples of brands and the customer experiences they offer
And more

Want to connect with Dawn online?
LinkedIn: https://www.linkedin.com/in/dawn-colossi-1a06083/
Twitter: FocusVisionInfo
FocusVision: https://www.focusvision.com/
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