Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.
Listen in to hear Shawn discuss . . . 

The difference between a marketing email nurture campaign and a sales email sequence
Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
The do's and don'ts for email subject lines
His thoughts on email personalization and customization
His take on the ideal number of touches per sequence
Using humor in the "kiss off" email
Persistence and getting a returned email
How video can improve your email outreach
The importance of social selling in your sale cadence
Tips on avoiding the spam filter
Calendly and the use of scheduling technology
A funny story about a 0% click-through rate
What he'd do as his dream job
A final tips for selling

If you'd like to get in touch with Shawn, you can reach him as follows:
Email:  [email protected]
LinkedIn: https://www.linkedin.com/in/shawnfinder/
Twitter::@autoklose
Instagram: @sfinds
Website: www.autoklose.com
B2B Sales Handbook: https://autoklose.com/books/b2bsales
673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders
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The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
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