ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Do You Have a Marketing Problem or a Sales Problem?"
Episode Synopsis
Are you frustrated with your sales & marketing results? Is it a marketing problem, a sales problem, or a little bit of both? On today's episode, sales expert Brian Williams, Founder & CEO of Perspectivity, helps us break down ways that leaders can identify where challenges lie and ways to address those issues.
Brian tells listeners:
About the need for a shared language between sales and marketing
Why it's so important for marketers to become better versed in using data and analytics
How sales and marketing teams can become better partners
About the importance of empathy between these two teams
Want to get in touch with Brian online?
LinkedIn -https://www.linkedin.com/in/brianwilliamsurl/
Website - http://www.perspectivityintl.com/
Get his book - The Ultimate Sales Messaging System - http://bit.ly/bw_sales_book
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
Brian tells listeners:
About the need for a shared language between sales and marketing
Why it's so important for marketers to become better versed in using data and analytics
How sales and marketing teams can become better partners
About the importance of empathy between these two teams
Want to get in touch with Brian online?
LinkedIn -https://www.linkedin.com/in/brianwilliamsurl/
Website - http://www.perspectivityintl.com/
Get his book - The Ultimate Sales Messaging System - http://bit.ly/bw_sales_book
--
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
More episodes of the podcast The B2B Mix Show
Taking ABM to the Next Level
24/01/2023
How to Attribute Content to Revenue
16/07/2022
Rebrand, Refresh, Redesign
19/05/2022
Improving Your LinkedIn Game in 2022
09/03/2022
My Favorite Martech
21/02/2022
Be Brave: Getting Started with ABM
24/01/2022
In God we trust