How easy have you made it for an employee to compromise your social media and martech accounts? In today's episode, we're covering employee separation in the marketing department.

Stacy will share her personal story.
We'll discuss the need to clarify, in writing, who owns the social media accounts.
We'll chat about why you need to write employee separation procedures specific to marketing technology and social media accounts.
We'll talk about why you might consider adding corporate social media information to nondisclosure, confidentiality and non-solicitation agreements. (We aren't lawyers, but these guys are. Read their thoughts on this topic: https://www.schwabe.com/newsroom-publications-12811.)
We'll talk about who owns an individual's followers when a person has built a following as part of social selling or employee advocacy programs and how Twitter seems to lack an explicit policy. 
We'll also touch on two notable lawsuits where employers have gone after former employees who left with sizable personal followings: PhoneDog vs. Kravitz and Roanoke Times vs. Andy Bitter.
We'll share LinkedIn's User Agreement, Section 2.2 along with Facebook's Terms of Use and Facebook's Principles.
And we'll share our personal (not legal) opinions about who owns an individual's followers.

If you would like to try some of the team password managers mentioned in this episode, here are the links:
Common Key
Team Password Manager
Last Pass
Facebook Business Manager

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