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Listen "Mapping the B2B Buyer's Journey"
Episode Synopsis
In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC. Hosted on Acast. See acast.com/privacy for more information.
More episodes of the podcast The B2B Demand Generation Blueprint Podcast
Measuring Success: KPIs and Analytics
19/10/2023
Lead Nurturing and Conversion
05/10/2023
The Power of Account-Based Marketing
20/09/2023
Series Trailer
07/09/2023
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