In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business. The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts.01:42 Understanding Unique Selling Propositions (USPs)04:51 Breaking Down USPs into Strategies09:45 Implementing Thought Leadership in Marketing17:04 Rapid Fire QuestionMore on Chris:https://www.linkedin.com/in/christophergfoxLinda's LinkedIn: https://www.linkedin.com/in/lindafanaras/Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agencyYouTube Channel: https://www.youtube.com/@mill.agency/Linda's Books: Claim Your White Spacehttps://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYVPassion + Profits: Fueling Business And Brand Successhttps://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

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