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Listen "#71 Marketing and branding as a B Corp with Elena Keith of Seven"
Episode Synopsis
#71 Marketing and branding as a B Corp with Elena Keith of Seven
As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while raising their teenagers, Spike and Ivy.
In this episode of B Better, Tim and Elena get into an in-depth discussion about how the advertising sector is having to change because the world is changing. The conversation takes twists and turns, from the ghost chips ad to Aristotle’s writings on purpose and genius, how WWII changed the role of women, how Seven survived lockdown as a business, and so much more, including:
Who taught Elena that ‘your values don’t mean anything till they cost you something’
Why she's trying to get helicopters banned from residential areas
The best thing about running a branding agency
How brands are using B Corp to stand out from their
competitors
Seven's motivation for looking at B Corp because staff wanted more meaningful work
Elena’s top tips on doing B Corp (it took them 3 years to certify)
Why she believes clients always get the work that they deserve
Why the ghost chips ad ‘Monique says your drunk’
is legend (see the
ad here: https://youtu.be/CtWirGxV7Q8?si=P_mnCDYs9pJsaV2p)
Why transparency is key for businesses that want
to stay relevant
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
As a little girl struggling with deafness, Elena Keith wanted to be a farmer's wife. Things didn't work out that way though and today she runs branding agency Seven, in Tāmaki Makaurau Auckland, alongside her husband Gideon, while raising their teenagers, Spike and Ivy.
In this episode of B Better, Tim and Elena get into an in-depth discussion about how the advertising sector is having to change because the world is changing. The conversation takes twists and turns, from the ghost chips ad to Aristotle’s writings on purpose and genius, how WWII changed the role of women, how Seven survived lockdown as a business, and so much more, including:
Who taught Elena that ‘your values don’t mean anything till they cost you something’
Why she's trying to get helicopters banned from residential areas
The best thing about running a branding agency
How brands are using B Corp to stand out from their
competitors
Seven's motivation for looking at B Corp because staff wanted more meaningful work
Elena’s top tips on doing B Corp (it took them 3 years to certify)
Why she believes clients always get the work that they deserve
Why the ghost chips ad ‘Monique says your drunk’
is legend (see the
ad here: https://youtu.be/CtWirGxV7Q8?si=P_mnCDYs9pJsaV2p)
Why transparency is key for businesses that want
to stay relevant
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
In God we trust