Suppose a group of people used to do a specific activity for a while. How could businesses make them feel the need to change and do the same but better or entirely different? It is that transformative process called change management that will help create the sense, supplying the space to make sure the change happens.What are the guiding principles of successful change management? Build awareness: Through tailored to audience message, communicate the why a change is needed. Communicate early and often to avoid misinformation and resistance.Establish Dialogue: As opposed to monologue or top-down change process, change is a two-way street where feedback is the door to understand people's responses to change to help address concerns and gain commitment.Co-creat change with people, not to people.

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