*This episode of the Auto Tech Show is sponsored by Zebra TechnologiesIn this episode of the Auto Tech Show, host Marc Babin interviews David Shaw, CEO of Tire Industry Research, about the evolving tire industry and the role of data and AI in shaping its future. They discuss the complexities of tire manufacturing, the challenges of data management, and the generational shifts needed to embrace new technologies. David emphasizes the importance of speed in product development and the necessity of integrating data analytics into decision-making processes. The conversation also touches on the reluctance of some companies to adopt AI and the need for a cultural shift within the industry to fully leverage data-driven insights.Visit our website here: https://theautotechshow.comLinkedin: https://www.linkedin.com/company/theautotechshow/Facebook: https://www.facebook.com/anylinecom/Twitter: https://twitter.com/anylineInstagram: https://www.instagram.com/theautotechshow/

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