There's a lot of talk in the detailing world about SiO2 content in ceramic coatings — but what does that actually mean? In this episode, Jimbo breaks down the real story behind SiO2 and how it's used (and misunderstood) in the detailing industry. You'll learn what SiO2 really is, why it doesn't behave the way many people think it does in solvent-based coatings, and how marketing language often bends the truth. This isn't about calling anyone out — it's about helping you see through the noise and ask better questions before buying or selling a product. Jimbo shares his insider experience working with blenders, chemists, and sales reps, explaining where the disconnect happens and how to tell the difference between marketing buzzwords and real chemistry. → What you'll learn in this episode: What SiO2 actually is and how it forms during curing Why solvent-based coatings can't contain raw SiO2 the way some claim How sales and marketing language often twist technical details Smart questions to ask your supplier or chemist to get real answers Why honesty and transparency always win long term in this industry → Products built on real chemistry, not hype: The Gloss Boss (Pro Wipe-On Ceramic Coating): https://jimbosdetailing.com/products/the-gloss-boss Tough As Shell (Spray Ceramic Coating): https://jimbosdetailing.com/products/hard-as-shell-ceramic-spray Jimbo's Detailing on Amazon: Amazon.com/JimbosDetailing

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