Many business owners – perhaps you – are blissfully unaware that their marketing is confusing their best potential customers.  In the worst-case scenario, prospects aren’t sure what you actually do, what you can offer them, and how you’re different from your competition. The solution isn’t to embrace the latest marketing “trick” or spend a bunch of money on ads. Those are just tools. Unless you have one foundational element in place, it’ll just be a waste of money. You need to show prospects clear value in your website, every ad campaign, every message that you send out so they pick you over other companies. The reason doing great work for customers is just part of the equationThe 3 things every potential client is looking for in youWhy you actually don’t have any “competition”The #1 marketing mistake most entrepreneurs makeAnd more

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