On the recent Webinar Wednesday, Chuck Espinoza of Aurora Multimedia, joined by Netgear’s Alex Pendleton, challenged attendees to rethink how AV over IP systems really begin—not with hardware, but with content.Chuck walked viewers through the foundational components of AV over IP design and explained that most people mistakenly believe the encoder is the starting point. “You’ve got to go back even further, homie,” he said. The true beginning? The content itself—the audio, video, or multimedia data being transmitted.Why does it matter? Because the type of content being transported impacts everything downstream: the type of compression needed, latency tolerance, bandwidth requirements, and even the quality of experience for the end user. Chuck emphasized scenarios like iMAG, which requires ultra-low latency, or 4K broadcast, which demands high compression and bandwidth integrity.By reframing the design process to start with content, AV pros can make smarter decisions about everything else—encoders, switches, network configuration, and more. Both Chuck and Alex stressed that understanding what you’re moving is just as important as how you’re moving it.

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