Prospect Knight is a customer marketing agency and we help brands nurture their existing customers and acquire new ones using Search and Social Ads, and CRM. Whilst we are specialists in Online Ads and CRM, there’s SO much more to learn and understand about “Growth strategies” on the whole. So we’ve decided to go on a journey to learn everything there is to know about acquiring new customers and keeping them loyal for longer. We want you to join us on this quest as we speak to the PK team and our clients, alternative channel specialists and tech partners, exciting brands and many many more. Through this journey, we’re aiming to improve our knowledge, and as listeners of this podcast, we want you to learn how to be better marketers too. We hope you enjoy the series. And importantly you learn as much as we do.

Latest episodes of the podcast The Audience Marketing Show

• 28: What happens to your business if Social Media vanished?
• 27: Predictions for the 2021 marketing landscape
• 26: How to drive leads using LinkedIn Ads
• 25: How brands can turn 1st time purchasers into lifelong customers post-Black Friday?
• 24: Understanding your opportunities with Direct Mail
• 23: The BIG debate: Agency vs Inhouse
• 22: Remarketing or Retargeting? Understanding the value
• 21: Are brands doing enough to retain their customers?
• 20: Working 24/7: Marketing Automation
• 19: Search Automation in Google Ads
• 18: Preparing for Black Friday 2020
• 17: Lockdown catch ups | All things CRM
• 16: Lockdown with the PK Advertising team
• 15: Sigma Sports | The rise of cycling during a lockdown
• 14: Qured | How Covid-19 is changing the health sector
• 13: DJ Rossko | a music industry on lockdown
• 12: Tutorbloc | How Covid-19 has changed the education system
• 11: Prévu | Focusing on your customers during a crisis
• 10: Marketing to niche audiences | Special guest Jack from Waldo
• 9: Getting closer to your data | Special guest Russell from Ringside
• 8: Ask Us Anything
• 7: The missed opportunities we see
• 6: The audience technology you should be using
• 5: Customers are for life not just Black Friday
• 4: Winning customers in a HYPER competitive world
• 3: The perks and perils of personalisation
• 2: Say NO to junk marketing!
• 1: The importance of knowing your audience
• Introduction to the show