In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Will Richardson, founder of Green Element Group and now partnering with 51 to Carbon Zero, about the real realities of long-term business ownership and transition. Will shares honest lessons on running payroll, leading with transparency, building purpose-driven cultures, and navigating the emotional and strategic challenges of partnering with another company. The conversation also explores sustainability, B Corp leadership, hiring rigorously, and how aligning mission and values creates lasting impact for both people and the planet.
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