Rarely do we pause to consider the origins of the produce that occupies our refrigerators, pantries, and plates. Out of sight and out of mind for most of us, at least 1 million farmworkers (estimates vary) in the US harvest tomatoes, strawberries, melons, oranges, and more. These workers endure strenuous working conditions, low pay, long hours, and all-too-frequent abuse, mistreatment, and exposure to chemical and other hazards.
In Florida’s tomato fields, a group of farmworkers came together to improve their working conditions. They formed the Coalition of Immokalee Workers and won industry agreements to the Fair Food Program, a partnership of farmers, farmworkers, and retail food companies that ensure humane wages and working conditions at participating farms. In her new book, I Am Not a Tractor! How Florida Farmworkers Took on the Fast Food Giants and Won, Susan Marquis tells the story of the Coalition and draws implications for other industries. This event featured a discussion of the book, the Fair Food Program, and the potential for worker-driven social responsibility strategies to improve job quality throughout the nation and world.
This event features Susan L. Marquis (Dean, Pardee RAND Graduate School, and Vice President, Innovation, RAND Corporation), Greg Asbed (Coalition of Immokalee Workers), Jon Esformes (CEO, Sunripe Certified Brands), Gerardo Reyes Chavez (Coalition of Immokalee Workers), and moderator Steven Greenhouse (Former reporter, The New York Times)
This event is part of the Working in America series, an ongoing discussion series hosted by the Aspen Institute Economic Opportunities Program that highlights an array of critical issues affecting low- and moderate-income workers in the United States and ideas for improving and expanding economic opportunities for working people. For more information, visit as.pn/workinginamerica.
The Economic Opportunities Program advances strategies, policies, and ideas to help low- and moderate-income people thrive in a changing economy. We recognize that race, gender, and place intersect with and intensify the challenge of economic inequality and we address these dynamics by advancing an inclusive vision of economic justice. For over 25 years, EOP has focused on expanding individuals’ opportunities to connect to quality work, start businesses, and build economic stability that provides the freedom to pursue opportunity. Learn more at as.pn/eop.

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