Embark on a magnetic journey with host Marvin Cash as he welcomes Scott Wilday of Lid Rig to The Articulate Fly. Scott reels us in with the origin story of Lid Rig, sparked by a lakeside epiphany and a penchant for Coors Light. Discover how a bachelor party and a magnetic golf ball marker led to the innovation of Lid Rig's flagship product, the magnetic nipper, and how Scott's transition from healthcare tech to tangible fishing tools is changing the angling game.As they delve into the challenges of startup life and the thrill of product development, Scott unveils the unique features of Lid Rig's nippers, from their opposing magnets to the integrated bottle opener and hook sharpener. He also gives us a sneak peek into the exciting world of Lid Rig's expanding universe, including the slap bracelet-inspired Mag Band, the versatile Stash Tray and the innovative modular fly boxes that are taking the fishing community by storm.Listeners will be hooked by Scott's candid reflections on building a brand, the power of community and the magnetic philosophy that binds the Lid Rig product suite. With a tease of the upcoming Lid Rig 3.0 and an invitation to join the brand's vibrant social media following, this episode is a treasure trove for anglers eager to streamline their gear and embrace the magnetic revolution.So, ready your fly vests and open your minds to the possibilities of a less-is-more approach. Follow the magnetic pull to Lid Rig's social media and website and, as always, tight lines!Check Out Artisan Angler's Fly TrapAll Things Social MediaFollow Lid Rig on Instagram.Follow us on Facebook, Instagram, Twitter and YouTube.Support the Show Shop on AmazonBecome a Patreon PatronSubscribe to the PodcastSubscribe to the podcast in the podcatcher of your choice.Helpful Episode Chapters0:00:00 Introduction0:02:09 Scott's Fishing Journey0:06:30 The Genesis of Lid Rig0:09:04 Scott's Inventor Background0:11:12 Scott's Unique Nipper Design0:25:50 Lid Rig's Growing Community0:27:21 Design Philosophy at Lid Rig0:35:15 Future Vision for Lid Rig0:40:52 Generosity in the Fly Fishing Community

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