An important part of the sales process that rarely gets brought to the marketing side is objection handling.It’s the perfect opportunity to a) show sales that you’re willing to go the extra mile to collaborate and b) tell a story that will stick with customers forever.In this episode, I interview Drew Smith, Director of Growth, Revenue Operations at Directive, about how marketing operations should collaborate with sales and revops.Join us as we discuss:Why “show, don’t tell” always stays freshWhat marketing can do to understand sales betterThe trifecta of sales operations, marketing operations, and revenue operationsCollaborative problem solving across departmentsKeep connected with us by subscribing on Apple Podcasts, Spotify, or your favorite podcast player. Check out our website at Taylor.com.Listening on a desktop & can’t see the links? Just search for The Art of Marketing Operations in your favorite podcast player.

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