This episode dives deep into the strategies and steps necessary to secure architectural work overseas. Jonathan and Ethan share their extensive knowledge and personal experiences to highlight how architects can expand their practice beyond local boundaries. They explore essential principles such as understanding international building codes, relentless self-promotion, and active community engagement.
Jonathan provides actionable tips for using online platforms like LinkedIn and Facebook groups for self-promotion, emphasizing the concept of "relentless self promotion" to make oneself noticeable to potential overseas clients. Ethan builds on this by recounting his early experiences of obtaining international projects through community contributions and networking. Together, they discus practical approaches and tools such as inbound and guerrilla marketing to enhance visibility and credibility in the global market.

Books Mentioned:
Guerrilla Marketing
Inbound Marketing

Software Mentioned
Xero (Accounting Software)

Online Platforms:
LinkedIn
Facebook

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