ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Volume CLIX - Why Purpose Must Come Before Profit"
Episode Synopsis
Purpose-first creates sustainable profits; profit-first creates unsustainable people. Starting with profit and hoping purpose emerges creates businesses that destroy their builders. This episode reveals how genuine purpose creates differentiation, innovation, relationships, and persistence that profit-seeking alone can't generate. Purpose isn't a luxury after success—it's the foundation that makes success sustainable and worth achieving.
More episodes of the podcast The Architect Speaks
Integration: Volumes CLXXI-CLXXV
13/12/2025
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