Ever wonder where marketing hype ends and real performance begins? We sit down with Cody Griffin of Easton and map the line from factory floor to broadhead pass‑throughs, from ATA buzz to TAC mountainsides, and from spec sheets to shots that actually land in the vitals. It’s a candid tour of what works, what fails, and how to build smarter without getting lost in the weeds.We start with the backbone of the industry—dealers—and why brands that truly support shops win long‑term. From there, we pull apart honest IBO claims, durability standards, and the safety testing Easton runs before an arrow ever leaves the building. The 5.0’s staying power surprised everyone, even through hunting season, while Axis 5mm still sets the bar for bulletproof reliability. FMJ Max steps in as the slick‑penetrating dark horse that mirrors Axis GPI, making it easy to swap builds without redoing your whole sight tape. If you’re hunting whitetails in the East or stretching out in the West, we share simple arrow recipes, practical glue tips, and why 450‑ish grains with a tuned bow and quality broadhead is a sweet spot for most bowhunters.On the bow side, we compare Hoyt’s new limb‑tip tuning and indicators with shim confidence, PSE’s FDS cams and dynamic brace height that make “speed bow” feel shootable, and the rise of mid‑price bows that punch like flagships. We talk strings that hold timing for months, bomb‑proof setups built around Hoyt, Spot‑Hogg, and Hamskea, and when a backup set of strings—or a backup bow—isn’t optional. We also get real about content: why in‑house media beats outsourcing, how clean, family‑safe creators are lifting the sport, and the way TAC delivers the most valuable brand‑to‑shooter touchpoint today. For target fans, the new X10 3.2 Parallel Pro brings world‑class spine consistency and easier tuning, poised for Vegas lines and LA 2028.If you want fewer variables, better hits, and gear that earns its place, this conversation is your shortcut. Subscribe, share with a friend who’s rebuilding their setup, and leave a review with your go‑to arrow weight—we’ll read our favorites on the show.🏹 Shop Extreme Outfitters for all of your archery & bowhunting needs: https://extremeoutfitters.com Quick reads, pro tips, and the latest episodes—delivered straight to your inbox every week.👉 Sign up here: https://thearcheryproject.com/ ✅ Watch the video podcast here! https://www.youtube.com/@thearcheryprojectJOIN OUR COMMUNITY:► Facebook: http://bit.ly/44UD7Vo► Instagram: http://bit.ly/40Q2jLf

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