ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Inputs Required to Create a Content Strategy"
Episode Synopsis
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:
* The customer
* The product
* The business model
* The industry
* The competition
* The literature
Once you have this information, you can create a strategy that suits the company's business needs.
In God we trust