Feeling like you're doing something wrong when a client doesn’t renew with you? Like maybe your offer sucks or (yikes) like YOU suck? This episode is the giant bear hug you need right now because I'm gonna tell you the TRUTH about client retention that nobody in our industry wants to talk about.Babe, I’m THE FKIN QUEEN of building retention-focused businesses. BUT there's a HUGE difference between creating strategic opportunities for clients to stay in your world vs. beating yourself up when they don't.In this episode, I'm breaking down:Why client retention matters strategically, but isn't a reflection of your worthThe valid AF reasons clients don't renew that have NOTHING to do with you OR your offerThe parts of client retention you CAN control vs. the parts you absolutely cannotHow to create a business structure that naturally supports retention without the pressureWhy your job is to create opportunities for clients to stay, not to make them stayIf you’ve ever felt like a failure when a client didn’t renew, this episode is for you. Stop internalizing their choices, boo! Your offer is good, YOU are good.Let's get grounded about what client retention actually means for your business —without the shame-y pit in your stomach. Come in for this hug now, come on! 🫶🏽

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