This episode delves into the powerful influence of framing on our decision-making processes, highlighting how the presentation of information can significantly sway our choices. Tversky and Kahneman's groundbreaking research reveals that rather than being purely rational, our decisions are often guided by emotional responses, particularly when it comes to potential losses. The episode explores fascinating examples, such as the Asian disease problem, which illustrate how subtly changing the wording can lead to dramatically different choices. Listeners will gain insights into concepts like prospect theory, the certainty effect, and mental accounting, all of which explain why we often make seemingly irrational decisions. Ultimately, this discussion encourages awareness of these psychological biases, empowering us to make smarter choices in everyday life.Paper Referenced:Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453–458. http://www.jstor.org/stable/1685855To Connect with Parv:Twitter:https://twitter.com/ParvSondhiBuilt with AI using https://notebooklm.google.com/

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