Super Channel President & CEO Don McDonald joins the Alberta Screen Impact Podcast to share the broadcaster’s evolving role in Canadian media, how to pitch to Super Channel, and the growing importance of Canadian-first content. From genre channels and licensing models to the power of authentic stories, Don offers crucial insights for emerging and experienced producers alike.In this episodeThe unique origin and evolution of Super Channel, from its Alberta roots to its current four-channel offeringHow each of Super Channel’s brands (Fuse, Vault, Heart & Home, Quest) serves a specific audience and content nicheThe value of exclusive Canadian content, and why Super Channel recently rebranded with a maple leaf and “Canadian Always” taglineHow producers can pitch effectively to Super Channel: know the brand, be confident, and demonstrate audience awarenessThe difference between commissioning vs acquiring, and what “late-stage development” means in Super Channel’s contextReal-world insight into projects like the Only Up documentary, which Don greenlit from an impromptu pitch on an airplaneWhy producers need more than just a story; they need a platform plan, promotional energy, and audience fitBehind-the-scenes content and marketing support now becoming a priority for acquisition and promotionContact:Don McDonald, President & CEO of Super ChannelWebsite: www.superchannel.caLinkedIn: https://www.linkedin.com/in/don-mcdonald-6282244/“You never know who you’re sitting beside on an airplane. That’s where a pitch became a five-year journey to a broadcast documentary.” – Don McDonaldThis podcast is brought to you by the Alberta Media Production Industries Association (AMPIA), championing Alberta’s screen sector for over 40 years through advocacy, industry events, and professional development. Learn more or become a member at ampia.org.Help amplify Alberta’s screen industry: rate, review, subscribe, and download the Alberta Screen Impact Podcast on your favourite platform.Share this episode with your network and keep the conversation going.CREDITSHosted by: Justine Gamez Huckabay & Brent KawchukThank You to Our SupportersThis podcast is proudly presented by the Alberta Media Production Industries Association (AMPIA)Produced in collaboration with Metamorphosis Media GroupStudio space and internship support provided by Mount Royal University, Broadcast Media StudiesPromotional support courtesy of the Alberta Film CommissionSeries trailer edited by Joe Media GroupWe’re grateful to these organizations for helping bring Alberta’s screen stories to life and into the world. Hosted on Acast. See acast.com/privacy for more information.

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