ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Building Relationships in Planned Giving: AI’s Role in the Human Touch with Chris McGown"
Episode Synopsis
In this episode of The AI Dude podcast, host Josh Hirsch
welcomes Chris McGown, founder and principal of Peak 9860, to explore how artificial intelligence is impacting the world of planned giving while keeping relationships at the heart of fundraising. With over 30 years of nonprofit development experience, Chris has cultivated $95 million in planned gifts and shares invaluable lessons from his career.
Together, Josh and Chris discuss the evolving role of AI in planned giving, from identifying prospects to crafting personalized messaging, and the critical importance of transparency and trust when integrating AI into nonprofit strategies. Chris shares heartfelt stories of donor relationships that underscore the power of human connection in inspiring legacy gifts.
Key Topics:
How AI analytics can identify and prioritize planned giving prospects.
The importance of building meaningful donor relationships in fundraising.
Transparency and ethical practices in AI-generated nonprofit communications.
Memorable donor stories that highlight the impact of planned giving.
Challenges nonprofits face in ensuring data accuracy for AI applications.
Chapters:
00:00 Introduction to Planned Giving and AI02:34 Chris McGown’s Career and Achievements in Nonprofit Development06:12 Balancing Relationships and Technology in Planned Giving09:52 Using AI to Identify Prospects and Personalize Messaging12:02 Challenges with Data Accuracy and AI in Nonprofits14:27 Transparency in AI-Generated Content16:40 Donor Skepticism in the Age of AI18:58 Ethical AI Practices and Building Donor Trust23:42 Chris’s Journey: The Story Behind Peak 986026:01 Fun and Reflection: Favorite 1980s Movies
Connect with Chris McGown:
Website: Peak 9860
LinkedIn: Christopher McGown
Connect with Josh Hirsch:
Website: The AI Dude
LinkedIn: Josh Hirsch
welcomes Chris McGown, founder and principal of Peak 9860, to explore how artificial intelligence is impacting the world of planned giving while keeping relationships at the heart of fundraising. With over 30 years of nonprofit development experience, Chris has cultivated $95 million in planned gifts and shares invaluable lessons from his career.
Together, Josh and Chris discuss the evolving role of AI in planned giving, from identifying prospects to crafting personalized messaging, and the critical importance of transparency and trust when integrating AI into nonprofit strategies. Chris shares heartfelt stories of donor relationships that underscore the power of human connection in inspiring legacy gifts.
Key Topics:
How AI analytics can identify and prioritize planned giving prospects.
The importance of building meaningful donor relationships in fundraising.
Transparency and ethical practices in AI-generated nonprofit communications.
Memorable donor stories that highlight the impact of planned giving.
Challenges nonprofits face in ensuring data accuracy for AI applications.
Chapters:
00:00 Introduction to Planned Giving and AI02:34 Chris McGown’s Career and Achievements in Nonprofit Development06:12 Balancing Relationships and Technology in Planned Giving09:52 Using AI to Identify Prospects and Personalize Messaging12:02 Challenges with Data Accuracy and AI in Nonprofits14:27 Transparency in AI-Generated Content16:40 Donor Skepticism in the Age of AI18:58 Ethical AI Practices and Building Donor Trust23:42 Chris’s Journey: The Story Behind Peak 986026:01 Fun and Reflection: Favorite 1980s Movies
Connect with Chris McGown:
Website: Peak 9860
LinkedIn: Christopher McGown
Connect with Josh Hirsch:
Website: The AI Dude
LinkedIn: Josh Hirsch
In God we trust