upply chain thought leader Dr. John Gattorna discusses the fundamental principles of outside-in, demand-driven segmentation for the pharmaceutical supply chain in this episode of The Agile Supply Chain Podcast.Key TakeawaysA one-size-fits-all approach to supply chain fails to account for different buying behaviors and different expectations. Four or five dominant behavioral segments normally account for 80% of a given market, which can help companies plan their outside-in strategy. Demand-driven segmentation is fundamental to understanding the critical criteria you need to deliver medicine to patients on time, in full, especially for specialty products. 

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