In this episode of The Agile Mastery Show, I’m joined by Alize Hofmeester — executive coach, Obeya practitioner, keynote speaker, and author of Purpose Driven People.
Alize spent 15 years at ING leading major people and organisational transformations. She understands change from both sides: the human reality and the organisational mechanics. That’s why this conversation goes deeper than models and frameworks.
We get into:


the role HR should play in transformation — and why it so often doesn’t


the story behind Purpose Driven People and the shifts she’s seeing across organisations


what Obeya actually is, why leaders struggle with it, and how to make it work in practice


the difference between coaching teams and coaching senior leaders


the changes coming in the next 3–5 years across HR, Agile, people leadership, and strategic alignment


A grounded, honest discussion with someone who has lived the complexity of real transformation.
Follow or connect with Alize here: LinkedIn: https://www.linkedin.com/in/alizehofmeester/ Twinxter: www.twinxter.com Purpose Driven People Community: https://www.linkedin.com/groups/13096076/
#AgileLeadership #Obeya #HRTransformation #AgileCoaching 
 

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