What is the Difference Between Self Centric and Customer Centric Business Focus?
Self-centric focus will never build a customer-centric business
Is your org structure customer-centered?
Many companies organize their sales, marketing, and service departments by:
[1] products
[2] regions
They do this for efficiency or because such a structure is easier to manage.
Business is about the exchange of value between a company and its customers.
Customers don’t care if managing your company is easy for you.
The only strategy to build a customer-centric business is to design your org structure around customer segments.
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