What makes a successful founder in the digital entertainment & consumer software decide to invest in the aging population? In this episode, I sit down with Ivan Yuen, founder of Elder Ventures, to explore why he views aging as one of the biggest opportunities of our time. After spending 15 years in consumer software, Ivan started Elder Ventures to bring a fresh, consumer-first lens to the AgeTech market. We discuss the realities of scaling B2C startups for older adults, the power of word-of-mouth marketing, and the "blue ocean" opportunities he is currently looking for.In this episode, we cover:The Pivot: Why Ivan moved from gaming and entertainment to AgeTech. The Thesis: Moving beyond digital health to find opportunities in fintech, marketplaces, and social connection. Founder Advice: Why relying solely on personal experience with aging parents can be a "double-edged sword." Growth Tactics: How to leverage viral loops and word-of-mouth in the older adult market. Future Trends: The untapped potential of career extension for older adults and the role of robotics

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