Listen "Specialization - Separating Average from Great"
Episode Synopsis
If you market to all, you market to none. Are you doing what you do the best, to help your clients at your best? What are you known for? Specialization helps you become World Class in the insurance industry and separates you from the average by making it difficult to replace you. Position yourself as an expert in such a way that clients can't imagine doing business without you.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.