In this episode of SymCast, host Facundo Formica, CEO of Symplast, sits down with Dr. Tracy Pfeifer, a renowned plastic surgeon and President-Elect of The Aesthetic Society, for an insightful discussion on the evolving landscape of aesthetic medicine.Dr. Pfeifer shares her journey in plastic surgery, the role of education and leadership in The Aesthetic Society, and how innovation is reshaping patient care. She delves into the business side of aesthetic medicine, the importance of trust and connection with patients, and how technology—like AI-powered tools and secure communication platforms—enhances the patient experience.They also explore the rise of private practices, the impact of social media on aesthetics, and new training programs for allied professionals in the industry. Whether you're a plastic surgeon, aesthetic professional, or someone interested in the intersection of beauty, technology, and business, this episode is packed with valuable insights!Tune in to learn how modern advancements are transforming patient engagement, safety, and the future of aesthetic medicine.

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