Send us a textThe industry doesn’t need more advisors handing out generic advice—it needs leaders who communicate with language that transforms. In this episode, Chris Smith shares the simple seven-word framework he’s used to help RIAs and wealth-management firms move up-market, win higher-value clients, and stop being the “best-kept secret.”Pulled straight from a live Advisor Edge training, you’ll learn:Why leadership + language are the only real tools you controlHow to escape the commodity trap and become pre-eminent in your nicheThe 7-word “Who / What / How” exercise that makes prospects lean inReal-time coaching examples you can model todayTimestamps00:00 Intro & episode set-up 02:10 Chris’s journey from advisor to coach 06:15 Leadership vs. Advice—the difference that differentiates 10:30 The “best-kept secret” problem 14:45 Walk-through: crafting your seven-word differentiator 20:40 Live coaching hot seat (mortgage-broker example) 23:30 Key takeaways & next stepsFree resourcesUnlock the Clarity Code self-assessment toolJoin us LIVE next time on the Advisor EdgeIf this episode helped you sharpen your message, leave a quick ⭐️⭐️⭐️⭐️⭐️ rating—it’s the fastest way to help other planning-first advisors find the show. Until next time, keep building brands that stand out.

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