In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the knack of having good, truthful conversationswith your prospect. What should you listen for? How can you find the heartof their problems and reasons for buying? Listening should be a big part ofany sales strategy consequently, they discuss how much sales people shouldtalk, and how much they should listen. Bill and Bryan act out (they'realways acting out) these teachings, so that you can apply them to yourselling strategies immediately.

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