Jonathan Kander is the Chief Marketing Officer at VALR ENERGY, a nitrogen‑infused energy drink brand rooted in sports, fitness, and functional beverages. In his role, Kander leads VALR’s brand marketing and strategic partnerships, positioning the company in high‑impact arenas including Major League Baseball and mixed martial arts. Under his leadership, VALR became the official energy drink of the Professional Fighters League (PFL) in the U.S., highlighted by branded VIP experiences and athlete-focused storytelling, and later secured a multi‑year partnership with the Pittsburgh Pirates—complete with in‑stadium activations, a custom “Jolly Roger Edition” flavor, and full integration into PNC Park's fan experiences.

Ver todos los episodios