Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits. There is a huge difference between something that is written and something that converts. As Denise says, she just strengthens people's strengths when it comes to training workshops on copy. In this engaging episode where Shane interviews Denise, we talk about How to get words jumping off the page The common mistake that people make when writing content or sales copy The hierarchy of benefits and how it benefits your reader The ratio of benefits to features How to sprinkle sparkly copy dust on your copy and much, much more. Resources Mentioned in the Podcast 7 Essentials Missing from Your Marketing (and what to do about it) – www.achievemarketing.ie/7essentials The Achievers Club – www.achievemarketing.ie/the-achievers-club Achieve Marketing's SEO Cheat Sheet - www.achievemarketing.ie/seo Then come over and chat with us...on social. We'd love to hear from you. Here's where you'll find us: Dedicated Facebook group for the podcast – www.facebook.com/letstalkmarketing Website – www.achievemarketing.ie Facebook - www.facebook.com/achievemarketing Instagram - https://www.instagram.com/achievemarketing Twitter - www.twitter.com/achievemarketing Linkedin - www.linkedin.com/pages/achievemarketing    

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