Video is everywhere.  If you are a reluctant video marketer, then this is the podcast for you.  Here's some stats -  - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW we can get around it.  I also talk about structuring your video and the importance of Who, What & Why...essentials to avoid defeat.  Then I talk about 4 different types of video - it's not just about the talking head on video!  After this video, you'll be motivated to hit the publish button, click your clickerboard and shout 'Action'!

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