This podcast of The Achieve Podcast features marketing expert Mip Phillips discussing the importance of a "big idea" in branding and marketing. Phillips emphasises the need to understand the target audience's fears and desires to craft effective campaigns, illustrating his points with examples like the successful Compare the Market meerkat ads. He also highlights the transformative potential of AI in streamlining marketing processes, while stressing the ongoing need for human creativity and refinement. Finally, he promotes his free marketing cheat sheets designed to help businesses develop stronger brands and marketing strategies.

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