If you don't have a clear Customer Point Of Pain (CPOP) in your introduction, you confuse your listener so they don’t know what you do and how they can help you. Your CPOP identifies who your ideal clients are and how you can help them so that others know who to refer your way. I'm excited to share a deep dive with Mitchell Levy on his brilliant approach to creating a CPOP that establishes instant credibility and connects your heart to theirs.In this episode, you will learn how to craft a clear and concise "CPOP" to rapidly increase business.About the Guest:Global Credibility Expert Mitchell Levy is a 2 time TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, Mitchell published a 7-country international bestselling book, delivered a powerful TEDx on humanity, created courses, and created the Credibility Nation membership community to help those live, learn and surround themselves with others on the credibility journey. He's an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 750 books. He's provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for thirty-three years and prior to covid-19, regularly spent four weeks a year in Europe with family and friends.Free Gift Link: Free Credibility Assessment: https://aha.pub/CredAssessmentPlease support Mitchell by posting your Free Credibility Assessment results and sharing the link.Social Media Links:FACEBOOK: https://Facebook.com/HappyAbout INSTAGRAM: @Mitchell.levyTWITTER: @HappyaboutLINKEDIN: https://Linkedin.com/in/MitchellLevyYOUTUBE Channel: https://www.youtube.com/c/CredibilityNationTEDx Talk: https://youtube.com/watch?v=Ge2zZhk766oAbout the Host, Elaine Starling:An international TEDx speaker, bestselling author, coach and mentor, Elaine Starling is recognized for her video show and podcast, The Abundance Journey. After a comprehensive conversation with our higher power during a stroke, Elaine created The Abundance Journey 6 week course to share what she learned. As the Abundance Ambassador, Elaine mentors spiritual, growth-oriented women to align with Divine guidance to achieve their dreams. Elaine’s clients experience more clarity, confidence, and commit to action that achieves their goals. Elaine Starling Social Media Links:Facebook: https://www.facebook.com/elaine.starling1/Linkedin: https://www.linkedin.com/in/elainestarling/YouTube: https://www.youtube.com/channel/UC3eXgwdMYYzLicCEcB1DdrgTEDx Talk, “Abundance Is a Choice” 

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