159. LinkedIn is a Real-Life ‘Cheat Code’ to Get Rich w/ Vin Matano

11/06/2025 1h 22min

Listen "159. LinkedIn is a Real-Life ‘Cheat Code’ to Get Rich w/ Vin Matano"

Episode Synopsis

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartCheck out Hydrant here:https://2ly.link/27h83What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back.We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win.Check out Vin here:https://www.instagram.com/vinmatano/https://www.youtube.com/ ⁨@vinmatano⁩  https://www.linkedin.com/in/vinmatano/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.the505podcast.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsMore Free Products:Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips 6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycallCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas’ Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejTimestamps: 0:00 - Trailer0:35 - Intro1:20 - How to crush on LinkedIn as a beginner2:10 - LinkedIn will be the #1 app for creators3:06 - Repackaging content for LinkedIn4:36 - How to win with text6:34 - Why Vin went all in with LinkedIn7:39 - The bar for video is super low8:32 - Why Vin is so bullish on LinkedIn10:18 - Beginner tips11:46 - Video on LinkedIn12:59 - The difference between brands and creators on LinkedIn14:00 - Hydrant15:00 - People don’t want to follow brand pages16:30 - full time linkedin creators17:44 - LinkedIn followers don’t matter as much18:24 - successful LinkedIn content benchmark20:02 - Networking on LinkedIn21:43 - Biggest mistakes beginners make23:00 - The “But, therefore” rule25:45 - What’s not working as well anymore on LinkedIn26:08 - Never post JPEG pics28:23 - You have to adapt as a creator30:20 - LinkedIn tips for Photographers & Videographers32:04 - LinkedIn brand deal structure33:59 - The new Brand Link feature37:13 - Why Vin started Creator Buzz38:32 - Hiring for Creator Buzz40:19 - $750,000 in year one41:33 - Navigating live events45:09 - Difficulties of starting your own business49:18 - Year one business learnings51:34 - Softwares Vin uses52:19 - How ROI is measured53:59 - LinkedIn Influencer budgets55:32 - When Vin knew he had to expand his team58:00 - Cold calling and sales advice1:01:20 - Video Trends1:07:31 - Vetting creators1:09:28 - How he tripled his business1:11:13 - How Vin splits his time1:14:00 - Can podcasts clips perform on LinkedIn?1:15:41 - Your idea is worth sharing1:17:18 - the next 6-12 months1:21:06 - Advice to 18 year old selfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

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