In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens.Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading.🔑 What you’ll learn in this episode:Scaling AI for Global ImpactInsights from Sarah Friar (OpenAI) on the economic and infrastructure demands of AIWhy Ireland is uniquely positioned for AI-driven growthThe importance of partnerships, hardware, and developer ecosystemsThe multi-billion dollar reality of building enterprise-grade AI solutionsBuilding the Next Generation of European AI InnovationWhy we’re in a digital renaissance and how startups can stay agileHow companies like Intercom and Anthropic are approaching AI integrationNavigating regulation (like the EU AI Act) while maintaining innovationWhy automating tasks (not jobs) is the realistic, ethical approachThe Next-Gen MarTech Playbook for B2BHow AI is redefining the B2B Buying Journey: from linear funnels to multi-threaded researchWhat LLM optimisation is and why it matters to content visibilityThe rise of Agentic AI, dynamic websites, and personalised experiences at scaleThe end of third-party cookies and the rise of first-party dataWhy context is powerful and why marketers must act like orchestrators, not soloists💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage.If you're in B2B Tech, this is for you:I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing.Actionable insights built for modern B2B marketing.Access it free today: https://www.trend7m.com/b2btechThe 1% Insight is brought to you by Trend 7 Media!#B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech

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