Join Daniel and Kayla as they dive deep into 2024's ins and outs of social media marketing. Trend Talk - TikTok as a Search Engine:The buzz around TikTok as a search engine and its growing popularity.The trust factor in TikTok's search, and the importance of adapting strategies to user behavior.TikTok's recent addition of ads in search results and the potential for keyword bidding in the future.Video Dominance:The era of video marketing, with Meta witnessing a shift from static to video content.LinkedIn's Long-Format Video Success:The surprising success of long-format videos on LinkedIn, noting the recent shift to a more professional tone on the platform.Diversifying Platforms:Risks of relying solely on one social media platform, especially with changes in user behavior.The need to focus on the audience/community rather than blindly following trends.Reddit - The Rising Star in Social Search:Reddit's evolution as a prime real estate for advertisers, blending search functionality and authentic community engagement.Introducing MegaThreads on Reddit:MegaThreads as a blog post-like feature, allowing in-depth engagement with audiences.The potential for brands to showcase products, trends, and gather customer reviews in MegaThreads.

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