In this episode of the THSADA Director’s Cut, we sit down with Coach Mike Bass, a longtime Texas athletic director known for building trust, relationships, and community-centered programs that last.Coach Bass shares his blueprint for success, covering everything from:Leading large-scale facility projects with lasting impactBuilding strong partnerships with architects and stakeholdersWinning community support before bond electionsRevitalizing official recruitment through statewide collaborationStaying a lifelong learner through peer-led professional developmentHe also reflects on the power of THSADA Region meetings—why showing up, sharing ideas, and connecting with fellow ADs can lead to better decisions and stronger leadership across the state.Whether you're a new AD or a seasoned leader, this conversation is packed with practical insight and real-world strategies you can apply in your own district.Special thanks to our episode sponsor, Spectrum by Watchfire — digital display solutions that transform game-day and community engagement.

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