This week Jason Fishman speaks with Steve Morales, VP of NYDJ. Steve walks us through how he was able to Test, Optimize, and Scale his businesses.   Steve Morales is a master marketer. He is currently the VP of Marketing at NYDJ. Before NYDJ, Steve created and executed expert marketing initiatives at various companies, starting at Warner Bros. Records, Riot Squad Management, Go Merch, Tuff Gong Worldwide, Siren, Synergy Global Entertainment, eekoh,Trendy Butler,  n:Philanthropy, and even  co-founded both Kino and Loudley. NYDJ is the number-one women's denim brand at department stores in the United States. Founded in Los Angeles in 2003, NYDJ pioneered the slimming denim category by introducing a revolutionary jean that was both comfortable and figure-flattering, thus igniting a cult following among women worldwide. NYDJ premium denim and pants feature the brand's signature Lift Tuck® Slimming Technology, which sculpts a smooth, flattering silhouette to make women look and feel a full size smaller LinkedIn-https://www.linkedin.com/in/youdontknowsteve/ Instagram-https://www.instagram.com/the_mrktr/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

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