This week Jason Fishman speaks with Karl Sjogren, author of The Fairshare Model. Karl walks us through how he was able to Test, Optimize, and Scale his business.   Karl Sjogren is a consulting CFO/Controller skilled in start-up and turnaround situations. He is also currently a project resource for established companies. His 2019 book, The Fairshare Model, presents an idea for a performance-based capital structure for a venture-stage initial public offering--a public raise of venture capital. The concept can be applied to a blockchain venture that raises equity capital via an initial coin offering. He calls it the Fairshare Model because it balances and aligns the interests of investors and employees. LinkedIn- https://www.linkedin.com/in/karlsjogren/ Contact: [email protected]   For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

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