In this episode, we explore the distinct yet intertwined marketing strategies of demand generation and demand capture in the B2B space. Through expert insights, we reveal how demand generation, focused on raising awareness and interest, and demand capture, concentrating on leveraging existing market interest, function differently.Further, we underline the necessity of viewing these strategies not as independent entities, but as co-existing tactics that, when harmonized, can drive business growth. With real-world examples and best practices, we illustrate how the integration of demand generation and demand capture can create a dynamic marketing strategy.This episode offers valuable knowledge for all B2B marketers striving to level up their marketing initiatives.

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