This week’s guest on the Friday Fireside is media luminary Jesse Redniss, Founder and CEO of privacy enablement and engagement platform, Qonsent. With a long history at NBCUniversal, Turner and WarnerMedia, Jesse has, like many of us, seen the shift in regulatory and consumer attitudes regarding use of Personally Identifiable Information (PII). What was previously accepted and acceptable is no longer, and that spells trouble for media, advertising and commerce. Qonsent has a solution that, in the opinion of the good doctor, will quickly become the industry standard. Watch and learn.

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